Drew Brees and the New Orleans Saints put on a gutsy performance at super bowl 44 to cap off a stellar season, but Pepsi is the real winner this year.
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The funny thing is, Pepsi wasn't even there. After 23 years of super bowl advertising, Pepsi sat the bench this year. That's because of their new integrated marketing campaign titled "The Pepsi Refresh Project" which is donating $20 million to causes designed to move communities forward. This social media campaign could not have come at a better time either. The recent tragedy in Haiti, in addition to the lack luster reviews of super bowl ads, has given Pepsi an opportunity to jump on the charitable trends of American pop culture and to really become the star in the midst of mediocre advertisements. This was public relations genius. While everyone else is battling for advertising supremacy, Pepsi is reaping the benefits left and right through blogs, trade publications, media coverage and every organization they donate some of that $20 million to.
Major props to the PR people at Pepsi. I think I'll go have one actually.For an advertising perspective check out the 411 Overload @AmandaAnn124 - A young talented Senior Advertising Major at Rowan University.
In other news. I just landed an internship at Quinn and Co. in their travel division. Very exciting. Check them out @Quinnandco
